Gary K. Hunter, MBA, PhD

Associate Professor of Marketing, Clemson University



Gary K. Hunter (PhD, University of North Carolina at Chapel Hill) is Associate Professor of Marketing at Clemson University. His research on strategic account management, sales technology, CRM, and marketing strategy includes publications in the Journal of Marketing, International Journal of Research in Marketing, Journal of Personal Selling & Sales Management, Industrial Marketing Management, Marketing Letters, and the Journal of Business Research. Prior to commencing his career in academia, Gary's work experience demonstrated capacity to work effectively in world-class corporate and military organizations, including leadership roles in marketing, sales, and operations for two Fortune 25 firms (P&G and PepsiCo) along with strategic planning responsibilities for the United States Army's first response units (101st Airborne Division). His recognitions include military commendation and achievement medals, award-winning publications in academic journals, nominations for teaching awards across graduate business school platforms, and successful development and leadership of high performing military and strategic account teams.


Dr. Hunter's research focuses on sales technology, customer relationship management (CRM), procurement processes, and buyer-seller relationships and includes three award-winning articles which earned the 2010 Marvin Jolson Award, the 2008 American Marketing Association's Excellence in Research Award, and the 2008 James M. Comer Award.


Among other roles, Gary has served as the Graduate Curriculum Committee Co-Chair at the Weatherhead School of Management at Case Western Reserve University, as the Conference Co-chair for one of the largerst research conferences in marketing academics, the 2014 American Marketing Association's (AMA) Winter Educator Conference, and on the Editorial Review Board of the Journal of Personal Selling and Sales Management. Additional service roles include reviewing manuscripts for major business, marketing, and sales journals and textbooks, project and dissertation advisory roles for several Doctor of Management (DM) and PhD students, faculty recruiting, and track chair roles for past research conferences.


Hunter Strategic MarketingAt Clemson, Gary teaches the MBA foundations course in marketing and Professional Selling at the undergraduate level. Previously, he taught several courses at the Weatherhead School of Management (WSOM), including three at the MBA level (the MBA core marketing course, brand management, and business marketing), one at the doctoral level (structural equation modeling / causal modeling), and two undergraduate course (introductory marketing and sales management). He serves as an advisor on about a dozen ongoing doctoral level dissertations in the DM and regular PhD programs. Teaching is passion, he considers it both an honor and privilege to have the opportunity to develop lifelong relationships with students.

During other previous academic appointments at UNC, ASU, and FIU, he taught negotiation, marketing, and sales management courses at the MBA and undergraduate levels.

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