Gary K. Hunter, MBA, PhD

Associate Professor of Marketing, Clemson University



In 2014, Gary K. Hunter (PhD, University of North Carolina at Chapel Hill) joined the Marketing Department of Clemson University's College of Business as an Associate Professor of Marketing following fifteen (15) years of academic appointments at four other US business schools who were AACSB-accredited universities--each like Clemson with Carnegie classifications at the highest research active level for doctoral-granting universities (R1). He is a lifetime member of the Phi Kappa Phi and Beta Gamma Sigma Honor Societies and a Faculty Initiate in the Delta Sigma Pi Professional Business Fraternity. Dr. Hunter’s prior academic appointments were on marketing faculties at Arizona State University (5 years), Florida International University (3 years), and Case Western Reserve University (7 years). For practical insights that aid his teaching, research, and service, Gary relies on more than 10 years of leadership, management, sales, marketing, and operations experience with the US Army (101st Airborne Division, Infantry Officer), PepsiCo, and Procter & Gamble.


Case Western Reserve University Professor Hunter's publications appear in the Journal of Marketing, International Journal of Research in Marketing, Journal of Business Research, Industrial Marketing Management, Marketing Letters, and the Journal of Personal Selling & Sales Management, among other outlets. His publications include three award-winning journal publications for best papers published on sales management theory and practice (one in the Journal of Marketingand two in the Journal of Personal Selling and Sales Management) as well as award-winning best papers in competitive conference tracks in sales and marketing research at global research conferences. Dr. Hunter's research focuses on strategic marketing and sales strategy and analytics, sales technology, customer relationship management (CRM), organizational procurement processes, and buyer-seller relationships. It includes three award-winning articles selected for the 2010 Marvin Jolson Award, the 2008 American Marketing Association's Excellence in Research Award, and the 2008 James M. Comer Award.

Gary's Google Scholar Profile


Gary actively serves the marketing discipline, department, college, and university. Primarily, he serves the discipline through Editorial Review Boards, ad hoc reviewing activities for several marketing journals, the American Marketing Association (AMA) and the Academy of Marketing Science (AMS). He has served on the Editorial Review Boards for the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Business Research, and the Journal of Personal Selling and Sales Management. For the marketing discipline, he recently co-chaired the 2014 American Marketing Association’s (AMA) Winter Conference and has been the AMA and AMS track chair for sales and customer relationship management several times. At the Department level, he has served on a range of committees (e.g. faculty recruiting, promotion and tenure reviews, faculty performance reviews, curriculum, AACSB representative, and others). Of note, at the college level, he chaired the Graduate Curriculum Committee at the Weatherhead School of Management at Case Western Reserve University with oversight for its nine graduate business school programs. At Clemson, he has served the Marketing Department as its Faculty Search Committee Chairperson and as a member of the Tenure, Promotion, and Reappointment (TPR) committee. At the University-level, he served on Clemson's University Assessment Committee (UAC).

Gary's Reviewer Profile on Publons


Hunter Strategic MarketingAt Clemson, Gary teaches the MBA foundations course in marketing and Professional Selling at the undergraduate level. Previously, he taught several courses at the Weatherhead School of Management (WSOM), including three at the MBA level (the MBA core marketing course, brand management, and business marketing), one at the doctoral level (structural equation modeling / causal modeling), and two undergraduate course (introductory marketing and sales management). He has taught 13 different courses at various levels and has been the instructor of record for more than 25 PhD (including 11 dissertation committees), 1650 MBA, and 750 undergraduate students. Teaching is a passion, he considers it both an honor and privilege to have the opportunity to develop lifelong relationships with students.

Gary's YouTube Channel for Marketing & Sales Education (See playlists; over 47k views)

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Gary's Google Scholar Profile

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ResearchGate Profile for copies of publications