Teaching Experience (a/o: December 2022)

Gary's YouTube Channel for Marketing & Sales Education (See playlists; over 110k views)

Teaching Interests

Undergraduate: Personal Selling and Sales Management, Sales Leadership, Basic Marketing. Marketing Strategy, Marketing Analytics, Marketing Research, Digital Marketing, Marketing and Innovation, Entrepreneurial Marketing

MBA: Marketing Management MBA Core, Sales Management, Business Marketing, Brand Management, Negotiation, Sports Business, and Marketing Analytics

Doctoral: Research Methods, Structural Equation Modeling, Marketing Strategy Seminar, B2B Marketing, Marketing Theory, and Research Methods

Teaching Experience: courses taught (# sections; university)

Undergraduate-level   

• Professional Selling	(13 sections, CU)
  Intermediate Marketing Mgt.	(6 sections;  ASU)
  Sales Management	(10 sections; UM, UNC & FIU)
  Basic Marketing	(3 sections; CWRU & FIU)
  Marketing & Sales Consultantcy	(3 sections; UM)

Masters-level                    

• * MBA Marketing Core	(38  sections; CWRU, ASU, FIU & CU)
  Sales Management	(4 sections; FIU)
  * Business Marketing	(1 section; CWRU)
  * Brand & Product Mgt.	(1 section; CWRU)
  Negotiation	(1 section; FIU)
  Marketing Analytics	(1 section; CWRU)
  Sports Business Practicum	(1 section; ASU)

Doctoral-level

• * Structural Equation Modeling	(2 sections; CWRU)
  Research Methods & Measurement	(1 section,    UM)

Note for teaching experience: An “*” above preceding the course name indicates prior nomination(s) for teaching awards.

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Undergraduate Honors theses committees

• Director, Michael Beshara (2002), Arizona State University, Honors College.

• Director, Chris Burke (2001), Arizona State University, Honors College

• Third Reader, Nermine Mansour (2001), Arizona State University, Honors College.

   

Methods Advisor: Doctoral Quantitative Research Project Requirement

Weatherhead School of Management, Case Western Reserve University, Executive Doctorate of Management (DM) and PhD program, numerous students, 2011-present.

Teaching awards & selected Faculty development activities 

2013    Nomination for CWRU Teaching Excellence Award for MBA marketing core course.
2012    Nomination for CWRU Teaching Excellence Award for MBA marketing core course.
2012    Nomination for CWRU Doctoral Teaching Excellence and Mentoring Award for a PhD course on structural equation modeling.
2011    Nomination for CWRU Teaching Excellence Award for MBA marketing core course.
2010    Nomination for CWRU Teaching Excellence Award for MBA marketing core course.
2008    Nomination for CWRU Teaching Excellence Award for MBA marketing elective courses on both brand management and business marketing.
2008    Completed “Teaching Negotiation to Senior Executives,” Harvard Program on Negotiations.
2003    Nomination for John W. Teets Outstanding Graduate Teaching Award, W.P. Carey for MBA marketing core, Arizona State University.
2001    Completed “Teaching with the Case Method,” Faculty Workshop, Harvard Business School.

Career Summary of Students’ Teaching Experience and Student Evaluations

Includes courses taught at UNC, ASU, FIU, and CWRU from August 1997 through December 2018