Gary K. Hunter, MBA, PhD

Founders Chair in Marketing/Data Analytics
University of Mississippi


Ole Miss Business | University of Mississippi


Gary K. Hunter (PhD, University of North Carolina at Chapel Hill) is Founders Chair in Marketing/Data Analytics at The University of Mississippi with a focus on sales technology, sales leadership, and sales analytics. His research on strategic account management, sales technology, CRM, and marketing/sales strategy includes publications in the Journal of Marketing, International Journal of Research in Marketing, Journal of Personal Selling & Sales Management, Industrial Marketing Management, Marketing Letters, and the Journal of Business Research. Prior to commencing his career in academia, Gary's work experience demonstrated capacity to work effectively in world-class corporate and military organizations, including leadership roles in marketing, sales, and operations for two Fortune 25 firms (P&G and PepsiCo) along with strategic planning responsibilities for the United States Army's first response units (101st Airborne Division). His recognitions include military commendation and achievement medals, award-winning publications in academic journals, nominations for teaching awards across graduate business school platforms, and successful development and leadership of high performing military and strategic account teams. His previous tenure/tenure-track appointments were at Arizona State University, Florida International University, Case Western Research University, and Clemson University. 


Dr. Hunter's research focuses on sales technology, customer relationship management (CRM), procurement processes, and buyer-seller relationships and includes three award-winning articles which earned the 2010 Marvin Jolson Award, the 2008 American Marketing Association's Excellence in Research Award, and the 2008 James M. Comer Award.


Among other roles, Gary has served as the Graduate Curriculum Committee Co-Chair at the Weatherhead School of Management at Case Western Reserve University, as the Conference Co-chair for one of the largest research conferences in marketing academics, the 2014 American Marketing Association's (AMA) Winter Educator Conference, and on the Editorial Review Board of the Journal of Personal Selling and Sales Management. Additional service roles include reviewing manuscripts for major business, marketing, and sales journals and textbooks, project and dissertation advisory roles for several Doctor of Management (DM) and PhD students, faculty recruiting, and track chair roles for past research conferences.


Hunter Strategic MarketingAt Ole Miss, Gary teaches sales and marketing courses. Previously, he taught several courses at other Carnegie Research One Universities,    including the MBA level (the advanced sales management, negotiation, MBA core marketing,  advanced marketing strategy, brand management, and business marketing), doctoral level (structural equation modeling / causal modeling), and undergraduate levels ( sales management, professional sales, and introductory marketing.   He has served as an advisor on about a dozen doctoral level dissertations in Executive Doctorate and regular PhD programs. Teaching is passion, he considers it both an honor and privilege to have the opportunity to develop lifelong relationships with students.


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